About Insiders

What is Insiders?

Insiders is an online research community run by the Insight team at Immediate Media Company. Insiders members provide feedback across a range of areas across all of our brands – it might be feedback for an editor on the content of a magazine, helping us assess how an advertising campaign has worked, being asked to test some products or just a simple survey about how our readers do things from booking travel to their Christmas shopping.

Who are Immediate Media Co?

Immediate is a leading UK consumer media and publishing company. We are the third largest magazine company in the UK, publishing market leading titles such as Radio Times, BBC Top Gear, BBC Good Food, Lonely Planet Traveller and BBC Gardeners' World. We also publish a huge range of magazines and websites across sport, craft, science, and the arts including 220 Triathlon, Mollie Makes, BBC Focus, and BBC Music, as well as over 20 magazines aimed at younger audiences such as Top of the Pops, Match of the Day and CBeebies. For more information on Immediate, and to find all our brands visit our website here.

How does Insiders work?

It's really easy to get involved. Click on the link below and fill out a short registration survey which tells us which magazines and websites you read, and a little bit about yourself. It only takes a couple of minutes but allows us to ensure we are only sending you surveys that are relevant to you.

Once you are registered we will send you relevant surveys via email to complete. And every time you complete a survey you will be entered into our monthly prize draw.
Each month there will be 1 x £250 and 5 x £50 Amazon vouchers to win. You get an entry for every survey you complete in a month so the more surveys you do, the better your chances of winning.


How do you use my personal information?


In addition to using your information to contact you, we ask for certain information (date of birth, region where you live etc) in order to ensure that we only send you relevant surveys and to give us a better understanding of the demographics of our Insiders panel members. We share our survey results with the relevant Immediate Media brand(s), but this will always be in an aggregated, anonymous form so you can't be identified personally from these reports. We don't use your information for any other purpose.

The online platform we use to carry out our Insiders research activity is provided by a company called Toluna. From time to time they may transfer your information to their backup and hosting service centre in the US. However, Toluna is part of the Privacy Shield, which requires them to provide a similar degree of protection to that required where personal information is stored in the EEA.

Of course, if you no longer able to be an Insider just let us know by emailing us at insiders@immediatemedia.co.uk and we'll remove you from our panel.

For more information about how we hold your personal information, please see our privacy policy.  

Remember all our research is carried out according to the Market Research Society's code of conduct. Click here to visit the MRS website.

Want to become an Insider? Click the button below to join now and become part of our community.


If you have any other questions about Insiders just drop us an email and we will be happy to help.